by Tara Rahe | Apr 30, 2018 | Marketing
No matter what industry your business is in, you have competitors. One way to think of who your competition may be is to consider the options customers have in solving a problem or fulfilling a need. Hence, you and multiple others are competing for that business....
by Tara Rahe | Apr 16, 2018 | Business Development Plan
You’ve spent all your time and energy developing a product or service you believe in. Now the question is: who’s going to buy it, and why? One of the biggest mistakes small businesses make is not taking the time to define their target market. The thought may be that...
by Tara Rahe | Apr 2, 2018 | Pricing
We last talked about knowing where your dollars were going when developing a marketing budget; now we’re going to shift the focus to where your money is coming from. Pricing is one of the most important aspects of your business. Prices determine the revenue stream for...
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