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What is the difference between marketing, advertising, and branding?
Marketing, advertising, and branding are 3 terms that are intermixed and misunderstood often. Let’s take a minute and define each word according to the http://www.businessdictionary.com/. Marketing: The management process through which goods and services move from...
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3 Factors in Website Design and Development
When thinking about creating a website or upgrading your website there a few things to remember. One of the most important is the user experience. Are your users staying on your site and engaging with your site or is it too difficult to maneuver? Two other factors to...
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How to Retain Millennials
For a few years, we have been talking about Millennials and employing them. Have we learned anything over these few years? Something important I learned is that when millennials talk about wanting “independence”, they are not referring to independence like the older...
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4 Steps to Building a Growth-Minded Team
When your business is in growth mode it is essential to have the right team in place to help you grow and get to your goals. So how do you cultivate and create a growth-minded team? Pick the right members for the team Just because someone has the right skills to fit a...
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How to Create a Powerful Marketing and Sales Strategy
Marketing and sales are often seen as two separate functions of a business, yet both rely on the other to show measures of success. Marketing needs sales as a metric for establishing ROI and sales needs marketing to reach the appropriate customers, providing the lead...
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The Importance of Listening in Leadership
One of my favorite quotes about listening is from Stephen R. Covey, “Most people do not listen with the intent to understand; they listen with the intent to reply.” When you sit back and think about conversations you have been in, you will find this to be such a true...
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6 Leadership Qualities
“A leader is one who knows the way, goes the way, and shows the way,” John C Maxwell’s definition of leadership. A good leader knows how to make ideas become reality. He or she can prove to be the difference between success or failure. Let’s look at some of the most...
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4 Ways to Build Customer Relationships
One statement I learned years ago that I will always remember is “It’s easier & cheaper to keep a customer than get a new customer.” Growing your business and acquiring new clients is very important but don’t forget those that you have already won over. According to...
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How to Create a Successful Team
Good leaders, managers, and team members are important in creating a successful business. Understanding that everyone has a role and different skill sets, then allowing everyone to utilize their skills helps bring more diverse and creative ideas. Good leaders keep...
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How to Understand Where You Rank
Analyzing your business and marketing strategy is key to the success of your company. Do you know what to look at when analyzing your results from your business development strategy? Knowing how you measure up to your competition is important but don’t focus solely on...
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3 Key Factors for Marketing Collateral
When creating marketing collateral there are key factors that you should be focusing on to make it the most effective. Marketing Collateral refers to many things, such as; brochures, landing pages, eBooks, sell sheets, etc. During this blog, I am referring to all...
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Key Questions When Creating a Digital Marketing Strategy
“Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.” – According to Wikipedia. This sounds complex and vague but when...
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4 Trends to Stay Ahead of Your Competition
Technology is constantly changing and adjusting how we do things in our day to day lives. During the [D]elve step in the ENDREA Method™, one focus point is industry trends. Researching what is new and up and coming will help you differentiate yourself from your...
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Attitude is Everything!
2018 is soon behind us. Have you reached your goals and accomplished everything personally and professionally you put out to do? Today's blog is going to take a little more of a personal spin. This year has brought me many ups and downs personally and professionally....
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5 Business Funding Options
The second step of the ENDREA Method™ is [N]umbers. During this step, you want to dive into your budgets, expenses, funding, etc. Funding a business is a difficult task if you aren’t sure where to turn and what options are available for you. There are 2 main types of...
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How To Build a Better Website
Having a well-built website is a key component of any business strategy these days. Your website will often be the first way that potential clients and customers interact with your business - and you know what they say about first impressions. They can be lasting, or...
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How to Find Clients Who Pay
One of the most common questions we receive is, “How do I find clients?” Unfortunately for many freelancers, entrepreneurs, and new business owners, this question isn’t quite complete. What you should be asking is, “How do I find clients who will pay me what I’m...
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Taking the Results to Move Forward & Grow Your Business
Now that you’ve set up your website, created some great content, and run your first marketing campaign, it’s time to take the next step. All of your hard work is paying off, so now you need to gather your results and move your business forward. Don’t Get Discouraged...
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Measuring Your Marketing Campaign
Digital marketing is a lot of work. You have to create the content. You have to figure out where to post it. You have to figure out how to track whether or not your campaign was successful. Do you base it on engagement? Views? New sales? The answer is, you base it on...
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Selling 101
You’ve designed your webpage. You’ve got your list of products and/or services. The only issue now is how to get people to buy them? In today’s world, everyone is inundated with sales pitches. How do you get heard over the noise? In this piece, we’ll go over the...
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