Whether you do business completely online or from a brick-and-mortar store, social media is a huge part of marketing today. Being on the right platforms and using them effectively could mean the difference between growing quickly and just limping along. But many businesses aren’t sure how to use social media effectively. I’ve put together some tips to help.
Do Know Your Ideal Client
Before you can decide which social media platforms will be effective for your business, you need to identify your target market. This will help you determine which platforms you should use for promoting your business, and which types of posts will resonate most effectively. After all, you wouldn’t write a speech without knowing who you were going to be speaking to. Why would you spend time creating social media videos, images, and posts without understanding who would be reading them? If you’re not sure how to identify your ideal client, you can find my five-step process here.
Don’t Try To Be Everywhere
One mistake many businesses make is trying to be on every social media platform. They jump onto Facebook, Instagram, Twitter, Snapchat, YouTube (and more) and run themselves ragged trying to create content for all of them. Or worse, they post the same content over and over again on all of the platforms, running the risk of becoming annoying to the very people they’re trying to reach! Instead of trying to be everywhere, focus your efforts on the one or two platforms where your target audience is most active.
Do Create a Strategy
Once you’ve identified your target, it’s time to create a plan. Marketing on social media isn’t as simple as it might seem. Having a social media strategy for creating and curating great content can help ensure that your marketing efforts don’t go to waste. If you were going to create a television or radio commercial, would you go into the studio and ad-lib the entire thing? Probably not. Yet every day, businesses jump on to social media without a plan. This is how PR disasters happen. And this is how social media ad campaigns fail. Create a plan before just jumping.
Do Be Yourself
So many people get caught up in being professional and polished on their social media that they forget it’s supposed to be social. Social media is where people want to get to know the personalities behind your business. Showing your products and services is fine, but don’t try to be all sales all the time. Share some behind-the-scenes looks at the people (or person) behind your business. After all, people are more likely to buy from businesses they identify with.
Don’t Over Sell
Once you’re ready to start creating ads and using your social media accounts for selling your products and services, do things right. It’s important not to over-sell – if every post is asking people to buy, you’re going to drive people away. Make sure you’re up-to-date on the latest digital sales tactics. Not sure how to create great ads? You can find my digital media tactics guide here.
Do Use A Professional Service
Using social media the right way can make a huge difference in the growth of your business. Keeping these tips in mind can help you develop and grow your business. Need some help managing your social media accounts? We have a talented team of professionals who would love to help!