Marketing, advertising, and branding are 3 terms that are intermixed and misunderstood often. Let’s take a minute and define each word according to the http://www.businessdictionary.com/.
Marketing: The management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing.
Advertising: The activity or profession of producing information for promoting the sale of commercial products or services.
Branding: The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.
What does that all exactly mean? Simply put, marketing is the full gamut, while advertising and branding are pieces of it. Another way to look at it; branding is the public’s perception of you and advertising is the way they develop their perception of you.
There are many ways to market a company, such as digital marketing or guerilla marketing. These are pieces of marketing but not the whole gamut of marketing. All the pieces of marketing are very important and need to be combined to make up successful marketing efforts. It is important to have a full marketing strategy to grow, not just focus on 1 piece of marketing. If you only focus on branding, no one will ever see or hear about your product or service. If you only focus on advertising, the public’s perception of you may be confusing or even damaging to the sale of your product or service.
Hopefully, this brief explanation of marketing helps clarify the difference between marketing, advertising, and branding. Make sure to watch the upcoming video to hear more details and explanation.